My partner and I started Natural Balance® Pet Foods in 1989 with the intention of developing the finest, healthiest pet food on the market. We wanted a pet food based on sound scientific principles and truth, not marketing hype. We did it! Not only for dogs & cats, but for large carnivores, such as lions, tigers, polar bears, and wolves in zoos and animal reserves worldwide! My Natural Balance® Pet Food is the finest food you can buy for your pet, and no matter which of our products you use, you can be assured that it is truly the "Food For a Lifetime" SM. The expertise we have gained working with the nutritionists at Zoos nationally on our Zoological Formulas for Carnivores has been applied to our RAW Canine Diets and carry our "Zoo Quality"TM Seal. Our entire line of foods has always been based on the same high standards and scientific principles. We offer our Ultra Premium Dog and Cat Foods, Vegetarian, Allergy Dog and Cat Formulas, our new Organic Formula, and, of course, our RAW Canine Diet. And now I offer my brand new Eatables™ For Dogs which is the first national dog food brand to be made in a USDA plant!